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1

Do Trade Shows Pay off?

Srinath Gopalakrishna, Gary L. Lilien, Jerome D. Williams and Ian K. Sequeira

Journal:

Journal of Marketing

Year:

1995

Language:

english

File:

PDF, 554 KB

english, 1995

2

Generalizing about Trade Show Effectiveness: A Cross-National Comparison

Marnik G. Dekimpe, Pierre François, Srinath Gopalakrishna, Gary L. Lilien and Christophe van den Bulte

Journal:

Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 1.53 MB

english, 1997

3

Assessing Response to Industrial Marketing Strategy

Jean-Marie Choffray and Gary L. Lilien

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.86 MB

english, 1978

4

Industrial Advertising Effects and Budgeting Practices

Gary L. Lilien, Alvin J. Silk, Jean-Marie Choffray and Murlidhar Rao

Journal:

Journal of Marketing

Year:

1976

Language:

english

File:

PDF, 1.62 MB

english, 1976

5

An International Comparison of the Determinants of Industrial Marketing Expenditures

Gary L. Lilien and David Weinstein

Journal:

Journal of Marketing

Year:

1984

Language:

english

File:

PDF, 317 KB

english, 1984

6

First in, First out? The Effects of Network Externalities on Pioneer Survival

Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 3.68 MB

english, 2004

7

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 2.79 MB

english, 2002

8

An Exploratory Investigation of the Structure of the Buying Center in the Metalworking Industry

Gary L. Lilien and M. Anthony Wong

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 410 KB

english, 1984

9

Developing and Testing a Contingency Paradigm of Group Choice in Organizational Buying

Elizabeth J. Wilson, Gary L. Lilien and David T. Wilson

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 2.95 MB

english, 1991

10

Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses

Gerrit H. Van Bruggen, Gary L. Lilien and Manish Kacker

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 2.08 MB

english, 2002

11

Special Issue on Innovation and New Products || Software Tools for New Product Development

Arvind Rangaswamy and Gary L. Lilien

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 1.68 MB

english, 1997

12

The Emergence of Dominant Designs

Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy

Journal:

Journal of Marketing

Year:

2006

Language:

english

File:

PDF, 2.76 MB

english, 2006

13

A Market Entry Timing Model for New Technologies

Shlomo Kalish and Gary L. Lilien

Journal:

Management Science

Year:

1986

Language:

english

File:

PDF, 414 KB

english, 1986

14

The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products

Gary L. Lilien and Eunsang Yoon

Journal:

Management Science

Year:

1990

Language:

english

File:

PDF, 545 KB

english, 1990

15

Purchasing Managers' Perceived Bias in Supplier-Selected Referrals

Hada, Mahima, Grewal, Rajdeep, Lilien, and Gary L.

Journal:

Journal of Supply Chain Management

Year:

2013

Language:

english

File:

PDF, 260 KB

english, 2013

16

Optimal Price Subsidy Policy for Accelerating the Diffusion of Innovation

Shlomo Kalish and Gary L. Lilien

Journal:

Marketing Science

Year:

1983

Language:

english

File:

PDF, 300 KB

english, 1983

17

Performance Assessment of the Lead User Idea-Generation Process for New Product Development

Gary L. Lilien, Pamela D. Morrison, Kathleen Searls, Mary Sonnack and Eric von Hippel

Journal:

Management Science

Year:

2002

Language:

english

File:

PDF, 3.10 MB

english, 2002

18

Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids

Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh and Gary L. Lilien

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 4.51 MB

english, 2008

19

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Searching for Generalizations in Business Marketing Negotiations

Jehoshua Eliashberg, Gary L. Lilien and Nam Kim

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 461 KB

english, 1995

20

Application Series || A System of Promotional Models

Ambar G. Rao and Gary Lilien

Journal:

Management Science

Year:

1972

Language:

english

File:

PDF, 365 KB

english, 1972

21

A Three-Stage Model of Industrial Trade Show Performance

Srinath Gopalakrishna and Gary L. Lilien

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 736 KB

english, 1995

22

DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception

Gary L. Lilien, Arvind Rangaswamy, Gerrit H. Van Bruggen and Katrin Starke

Journal:

Information Systems Research

Year:

2004

Language:

english

File:

PDF, 2.84 MB

english, 2004

23

Open Source Software || Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems

Rajdeep Grewal, Gary L. Lilien and Girish Mallapragada

Journal:

Management Science

Year:

2006

Language:

english

File:

PDF, 3.23 MB

english, 2006

24

Using Single Informants to Study Group Choice: An Examination of Research Practice in Organizational Buying

Elizabeth J. Wilson and Gary L. Lilien

Journal:

Marketing Letters

Year:

1992

Language:

english

File:

PDF, 790 KB

english, 1992

25

Multiple Source Procurement Competitions

Sudhindra Seshadri, Kalyan Chatterjee and Gary L. Lilien

Journal:

Marketing Science

Year:

1991

Language:

english

File:

PDF, 568 KB

english, 1991

26

B2B Research || Calculating, creating, and claiming value in business markets: Status and research agenda

Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan and Qiong Wang

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 1.10 MB

english, 2010

27

Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models

Christophe van den Bulte and Gary L. Lilien

Journal:

Marketing Science

Year:

1997

Language:

english

File:

PDF, 667 KB

english, 1997

28

Bayesian Estimation and Control of Detailing Effort in a Repeat Purchase Diffusion Environment

Gary L. Lilien, Ambar G. Rao and Shlomo Kalish

Journal:

Management Science

Year:

1981

Language:

english

File:

PDF, 1.67 MB

english, 1981

29

Application Series || A Model for Manpower Management

Gary L. Lilien and Ambar G. Rao

Journal:

Management Science

Year:

1975

Language:

english

File:

PDF, 397 KB

english, 1975

30

A Model for Allocating Retail Outlet Building Resources across Market Areas

Gary L. Lilien and Ambar G. Rao

Journal:

Operations Research

Year:

1976

Language:

english

File:

PDF, 368 KB

english, 1976

31

Efficiency of Alternative Bargaining Procedures: An Experimental Study

Kalyan Chatterjee and Gary L. Lilien

Journal:

Journal of Conflict Resolution

Year:

1984

Language:

english

File:

PDF, 1.99 MB

english, 1984

32

Flexible and Distributed Information Systems Development || How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations

Ujwal Kayande, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy and Gerrit H. van Bruggen

Journal:

Information Systems Research

Year:

2009

Language:

english

File:

PDF, 3.06 MB

english, 2009

33

Franz Edelman Award Papers || Franz Edelman Award for Management Science Achievement

Ricardo N. Zapata, Jan M. Chaiken and Gary L. Lilien

Journal:

Year:

1988

Language:

english

File:

PDF, 545 KB

english, 1988

34

The Ombudsman: Academic Research in MS/OR: Science or Trivial Pursuit?

Ron Halse and Gary L. Lilien

Journal:

Year:

1986

Language:

english

File:

PDF, 1.08 MB

english, 1986

35

In Memory of William J. Abernathy

Alok K. Chakrabarti and Gary Lilien

Journal:

Year:

1984

Language:

english

File:

PDF, 458 KB

english, 1984

36

CPMS/TIMS Prize Papers || The CPMS/TIMS Award for Management Science Achievement

John Lastavica, Peter J. Kolesar and Gary L. Lilien

Journal:

Year:

1983

Language:

english

File:

PDF, 475 KB

english, 1983

37

The University Rankings Game: Modeling the Competition among Universities for Ranking

Rajdeep Grewal, James A. Dearden and Gary L. Lilien

Journal:

The American Statistician

Year:

2008

Language:

english

File:

PDF, 997 KB

english, 2008

38

Franz Edelman Award Papers || Franz Edelman Award for Management Science Achievement

Kenneth L. Rider, Peter Kolesar and Gary L. Lilien

Journal:

Year:

1986

Language:

english

File:

PDF, 750 KB

english, 1986

39

CPMS/TIMS Prize Papers || The CPMS/TIMS Award for Management Science Achievement

Peter J. Kolesar and Gary L. Lilien

Journal:

Year:

1985

Language:

english

File:

PDF, 402 KB

english, 1985

40

Analyse structurelle des déterminants du comportement innovatif des entreprises industrielles

STÉPHANE GAUVIN and GARY L. LILIEN

Journal:

Recherche et Applications en Marketing

Year:

1989

Language:

french

File:

PDF, 1.72 MB

french, 1989

41

Special Section Introduction

John H. Roberts and Gary L. Lilien

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 558 KB

english, 2008

42

Franz Edelman Award Papers || Franz Edelman Award for Management Science Achievement

Donald B. Brout, Peter Kolesar and Gary L. Lilien

Journal:

Year:

1987

Language:

english

File:

PDF, 475 KB

english, 1987

43

Marketing Engineering || The Marketing Engineering Imperative: Introduction to the Special Issue

Gary L. Lilien and Arvind Rangaswamy

Journal:

Year:

2001

Language:

english

File:

PDF, 1.03 MB

english, 2001

44

PRODUITS NOUVEAUX || La performance des nouveaux produits industriels : réexamen des recherches empiriques

GARY L. LILIEN and EUNSANG YOON

Journal:

Recherche et Applications en Marketing

Year:

1987

File:

PDF, 1.08 MB

1987

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